The Role of Monitoring in Achieving ESG Objectives
Why Monitoring Matters for Achieving ESG Objectives Businesses today face increasing pressure to align with Environmental, Social, and Governance...
2 min read
Packet Power Team
:
Mar 27, 2025 12:45:00 PM
The burgeoning demand for Artificial Intelligence (AI) is reshaping the landscape of technology and its environmental footprint, particularly within data centers. As the backbone of AI processing, these facilities face escalating energy demands.
The International Energy Agency (IEA) has projected that global electricity consumption by data centers could double between 2022 and 2026, largely fueled by the widespread adoption of AI technologies. Already accountable for 1% to 2% of the world's total energy consumption, data centers might see this figure surge to 21% by 2030 as AI becomes more integral to our digital services.
The shift from text-based AI models to those requiring the processing of images and videos signifies a leap in complexity and, consequently, energy usage. For instance, processing a million tokens—units of text utilized by AI models like ChatGPT—can emit as much carbon as driving a gas-powered car between five to twenty miles. Comparatively, a single ChatGPT query consumes 2.9 watt-hours of electricity, starkly higher than the 0.3 watt-hours needed for a typical Google search.
The impact is substantial in regions heavily invested in digital infrastructure. In the United States, data centers consumed approximately 4.4% of the nation’s total electricity in 2023, with projections estimating an increase to 6.7%–12% by 2028.
Total electricity usage by data centers has surged from 58 TWh in 2014 to 176 TWh in 2023, with estimates ranging between 325 and 580 TWh by 2028. This rapid growth highlights data centers' significant strain on energy resources, emphasizing the urgent need for efficient energy management practices.
Power capping limits the power availability to processors and graphics processing units, reducing overall energy usage and helping maintain lower operating temperatures. Packet Power monitoring solutions provide the critical data necessary for effective power management, contributing to longer hardware lifespans.
As technology advances, selecting energy-efficient hardware is crucial. Modern servers and storage systems are designed to deliver greater processing power with lower energy consumption. Implementing device power profiling and benchmarking helps assess and optimize energy efficiency, allowing data centers to enhance performance while reducing overall energy use.
Rethinking AI model training can lead to significant energy savings. Utilizing less complex models for initial training phases and tools that predict training completion can conserve energy. Real-time monitoring from solutions like those from Packet Power can assist in making these processes more efficient by providing instant feedback on energy consumption.
Software that adjusts computational tasks based on the carbon intensity of the power source can significantly reduce a data center's carbon footprint. Integrating these software solutions with environmental monitoring tools from Packet Power helps optimize energy use based on real-time data.
Smaller AI models consume less power, decreasing energy consumption and promoting more sustainable practices. Insights into power usage provided by monitoring systems can support data centers in evaluating the impact of various AI models on energy consumption.
Strategies that reduce energy consumption benefit the planet and improve the bottom line. Packet Power’s technologies can track and verify the efficiency gains from these strategies, ensuring that data centers can achieve financial and environmental returns from their investments in energy efficiency.
As we navigate the complexities of AI and its impact on data center energy consumption, it's clear that strategic interventions are necessary. By implementing the strategies discussed, data centers can significantly reduce their energy footprint while maintaining high levels of efficiency and service quality.
The conversation about AI's energy consumption is ongoing and requires continuous innovation, transparency from tech companies, and collaboration between various stakeholders. Packet Power is committed to supporting this dialogue with our advanced monitoring technologies that meet and drive industry standards for sustainability and efficiency.
Discover how Packet Power can help transform your data center operations to be more energy-efficient and sustainable. Contact us today for a free consultation and learn how our solutions can assist in effectively managing your energy consumption in the era of AI.
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